We heard from more than two dozen of travel’s most important tech leaders — the people actually deploying AI solutions every day. Here’s what the industry still needs to get right.
Tags: artificial intelligence skift data and AI summit 2026
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The article discusses insights from the Skift Data + AI Summit, highlighting that while the travel industry is eager to innovate with AI, the real hurdles are operational, organizational, and managerial. Successful AI deployment requires clear ownership, robust technical foundations, and trust. Issues like accountability for AI agents, the limitations of pilots, the need for AI-ready systems, and the challenge of proving ROI were emphasized. Ultimately, only companies that can deliver operational proof—not just ambitious AI plans—will lead the sector.
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