Entrata, Multifamily Property Management Software, Files for NYSE IPO – TradingView

Entrata filed for an initial public offering on the NYSE under the proposed ticker “ENT.” The Utah-based software company provides a unified operating system for multifamily property owners and operators, with embedded payments and AI-driven automation. Proceeds will fund general corporate purposes, potential acquisitions, RSU tax withholding, and may repay a portion of outstanding debt.
Business Description
Entrata provides a unified, cloud-based operating system for multifamily property owners and operators that centralizes CRM, ERP, property operations, and resident engagement in a single platform. The system sits on a proprietary Unified Data Layer designed to capture and orchestrate real-time operational data, and it embeds payments infrastructure to support rent collection, vendor payments, and reconciliation.
The platform is enhanced by Entrata Layered Intelligence (ELI), an embedded agentic AI engine that automates workflows across leasing, payments, renewals, and maintenance. Entrata also delivers operator- and resident-facing experience layers—OXP for operations and RXP (Homebody) for residents—to streamline daily tasks, provide consumer-grade experiences, and deepen engagement. Revenue comes from Subscription-related services (including operating system subscriptions, utilities, rent credit reporting, and payment processing) and Embedded Technology Solutions (notably insurance and resident screening). The company emphasizes scalability for enterprise portfolios, deep integrations with over 500 partners, and measurable efficiency gains that can improve net operating income for customers.
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Original SEC Filing: ENTRATA, INC. – S-1 – May. 28, 2026
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