Mumbai: Britannia Treat Croissant has expanded its indulgent snacking portfolio with the launch of its newest offering, Dubai Kunafa Croissant – Pista Crème. Inspired by the globally trending Dubai Kunafa flavour profile, the latest variant combines the softness of a sourdough croissant with a rich pistachio crème filling, bringing a globally inspired taste experience to consumers in a convenient ready-to-eat format.
The launch marks Britannia’s latest effort to cater to evolving consumer preferences for premium and globally influenced snacking experiences. Crafted with real pistachios, the croissant blends familiar textures with indulgent flavours, offering consumers a fusion of comfort and novelty in every bite.
With its soft, layered texture and creamy filling, the Dubai Kunafa Croissant – Pista Crème aims to tap into the growing demand for elevated snack formats among younger and urban consumers increasingly seeking globally inspired food experiences.
The launch also reflects the broader trend of international flavour influences finding resonance in India’s packaged food and snacking market. Through Britannia Treat Croissant, the company continues to strengthen its footprint in the croissant category while introducing differentiated flavour innovations that balance accessibility with a premium appeal.
Commenting on the launch, Puneet Das, Chief Marketing Officer, Britannia, said, “Globally inspired flavours are seeing strong consumer excitement today, especially indulgent flavour experiences. With the Dubai Kunafa Croissant – Pista Crème, we wanted to take a flavour profile that consumers are already excited about, are trending, and reinterpret it in a croissant format. The idea was to bring together a global flavour inspiration and the comfort of an everyday format in a way that feels fresh and exciting for consumers. The richness of pistachio crème paired with soft croissant creates a more indulgent and elevated snacking experience while still feeling familiar and easy to enjoy.”
Britannia Treat Croissant currently offers a range of flavours including Cocoa, Vanilla, Triple Choco and Mixed Fruit, catering to varied taste preferences while steadily building the croissant segment in India.
Britannia Treat Dubai Kunafa Croissant – Pista Crème is currently available across select cities through leading retail outlets and quick-commerce platforms.
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