Brazilian menswear brand Urban Performance has made its debut in the Indian market by partnering with Confluxe, a technology-driven omnichannel retail platform that supports global fashion and lifestyle brands in establishing and expanding their presence in India. The launch marks the introduction of Urban Performance’s smartwear collection in India. The Smartwear collection features garments made using fabrics including Peruvian Pima cotton and silk-modal blends.
Commenting on the India launch, Richard Stad, Founder of Urban Performance, said, “Urban Performance was born from the belief that menswear needed to evolve alongside the way modern men live and work. Bringing this concept to India marks an important milestone in our international growth strategy.”
Speaking on the partnership, Rajesh Narkar, Co-founder & CEO of Confluxe said, “When I came across Urban Performance, what struck me was that it had been engineered for exactly the conditions Indian men navigate every day. There was no premium brand in India doing this with the level of product sophistication Urban Performance brings. That gap was the opportunity.”
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