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New Delhi: YouTube is updating how it labels AI-generated content on its platform, aiming to make disclosures clearer and easier for viewers to spot. The company said the changes are focused on improving transparency around realistic AI-generated or AI-altered videos.
Under the new update, labels for photorealistic and meaningfully AI-generated content will now appear in more prominent positions across YouTube. For long-form videos, the disclosure will be displayed directly below the video player and above the description section. On Shorts, the label will appear as an overlay on the video itself.
YouTube said this will become the standard label format for all realistic AI-generated or AI-altered content on the platform. For content that is unrealistic, animated, or only slightly altered, disclosures will continue to appear in the expanded description section.
The platform is also introducing automatic AI detection tools starting in May 2026. While creators will still be required to manually disclose realistic AI usage during uploads, YouTube’s systems will now use internal signals to identify significant AI-generated content.
If a creator fails to disclose AI usage and YouTube’s systems detect meaningful photorealistic AI content, the platform will automatically add a disclosure label to the video.
However, creators will still have the option to update the disclosure status through YouTube Studio if they believe their content has been incorrectly flagged. YouTube added that disclosures will remain permanent in certain cases, including content created using the platform’s own AI tools such as Veo or Dream Screen, as well as videos containing C2PA metadata that identifies them as fully generative AI content.
The company clarified that adding an AI disclosure label will not impact a video’s recommendations or monetisation eligibility. According to YouTube, the goal is to balance transparency for viewers while still giving creators control over their content disclosures as AI-generated media becomes more common online.
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