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Social media platform X is now rolling out a new feature that automatically translates posts. The company is also launching a new photo editor with the ability to modify images through natural language posts. Both features are powered by xAI’s Grok models. The company is pushing to make the in-app experience better for users with these updates.
Late Tuesday, X’s head of product Nikita Bier announced that automatic translation is rolling out worldwide. You can tap on the gear icon on a translated post and toggle off automatic translation for that particular language.
We're rolling out auto-translate worldwide to give posts in any language global reach on X.
The translations are powered by Grok and have improved substantially over the last couple months.
If you prefer to read in the original language, you can always turn off auto-translate…
Other social networks have also tried this playbook to make posts reach a larger global audience. Reddit has been experimenting with machine translation for the last few years.
The social platform is also rolling out a new image editor to its iOS app. The update includes features like drawing and text tools. Plus, there is a blur tool that lets you hide certain details, such as faces or sensitive information, such as credit card or Social Security numbers, from an image.
What’s more, the company is also enabling users to ask Grok to edit an image with a natural language prompt. For instance, you can ask “display this photo as a painting in a museum,” and Grok will generate that picture for you. The company said that it plans to bring these updates to the Android app soon.
Earlier this year, Elon Musk was heavily criticized by authorities around the world for allowing users to edit someone else’s images into a sexualized version without their consent. The company then restricted the image-generation feature to only paying users. It is not clear if X’s new AI-powered image-editing feature will be limited to paid users.
Multiple companies, such as Google and Adobe, have introduced AI-powered features that let users describe image edits.
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Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.
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