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TikTok has introduced updates to its Community Guidelines, providing clearer language regarding its policies, while presenting new rules and standards addressing concerns about the continued spread of artificial misinformation.
Prioritizing fact-based discourse on the platform, TikTok says it prohibits misinformation that “could cause significant harm to individuals or society, no matter the intent of the person posting it,” including hoaxes, misleading AIGC, harmful conspiracy theories, and other false information related to public safety, crises, or major civic events.”
If a user is caught attempting to bypass TikTok’s systems, the company says they could face an account ban, along with bans on any new account that user tries to create.
In addition, TikTok says it will remove likes, followers, or other inflated signals from accounts and content that sets out to manipulate people and/or the platform’s recommendation system.
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TikTok also updated its wording to expand the definition of malicious AI-generated content, moving away from focusing specifically on “fake authoritative sources or crisis events” to highlight broader coverage of its policies.
“Even with labels, some edited or AI-generated content can still be harmful,” the company states. “We don’t allow content that’s misleading about matters of public importance or harmful to individuals.”
Overall, TikTok is attempting to provide creators and users with clear-cut definitions of its rules, now providing “rules-at-a-glance” sections that summarize each policy.
The company has also expanded its “Accounts and Features” section to break down its safety guidelines related to direct messaging, comments, Live, and TikTok Shop, while providing more transparency about enforcement variations in different regions and markets around the world.
Despite cracking down on misleading artificial content, TikTok says it continues to invest in and utilize emerging AI technologies to power its moderation functionality.
“Today, over 85% of the content removed for violating our Community Guidelines is identified and taken down by automation, and 99% of that content we remove before anybody reports it to us,” the company states.
TikTok says its updated Community Guidelines will take effect on September 13, 2025.
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