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Fri, 05 Jun 2026 Today’s Paper
07 May 2026 – {{hitsCtrl.values.hits}} 
Sri Lanka is now part of a wider South Asian test for ZKTOR, the privacy led Indian social media platform developed by Softa Technologies.
The platform has crossed half a million plus beta users across India, Nepal, Sri Lanka and Bangladesh, with Gen Z and young women driving much of the early adoption. That response suggests an Indian built platform can earn regional confidence when designed around trust, data safety, family comfort and local relevance.
What makes the story notable for startup watchers is the discipline behind the build. Softa founder Sunil Kumar Singh brings rural Indian roots and over two decades of exposure to Finland’s restrained, rights conscious design culture. His argument is that user protection technologies were not missing. What was missing was the will to make them default. ZKTOR is therefore framed as an ethical response to a model in which users are pushed into complex terms, privacy policies and data clauses they rarely understand.
That philosophy is visible in ZKTOR’s architecture. It is being positioned as an all in one Indian social media platform for an era shaped by artificial intelligence, deepfakes, cyber insecurity and distrust of unsafe digital spaces. Its design includes privacy and data safety by design, Zero Knowledge Server Architecture, No URL Media Architecture, no behaviour tracking and default multi layer encryption. These features support the claim that digital participation should begin with protection, not exposure.
The capital story adds another layer. Singh has reportedly refused foreign venture capital and external grants to keep ZKTOR free from institutional, political or pressure-driven influence. Softa also claims an ISRO-like low-cost model, suggesting the platform can operate more efficiently than conventional large-scale structures. For investors, ZKTOR tests whether disciplined engineering, patient execution and user trust can create regional scale.
The wider ZKTOR ecosystem gives this discipline a clear business direction. Subkuz targets hyperlocal news and diaspora communities, Ezowm focuses on hyperlocal commerce, and Hola AI serves as an intelligence and safety layer. ZHAN, the proposed hyperlocal advertising network, aims to create a transparent monetisation layer connecting local businesses, creators, service providers and nearby audiences. If executed well, it could help organise fragmented local ad markets where language, relationships and trust still drive decisions.
For Sri Lanka, the relevance is also economic. If ZKTOR succeeds across South Asia, it could create opportunities for Sri Lankan youth in operations, marketing, creator activity, local campaigns and digital services linked to the platform ecosystem.
With Softa planning beta expansion to Bhutan, Pakistan and Maldives, ZKTOR is becoming a sharper test of India’s ability to build for South Asian realities. If adoption continues, the signal will be larger than growth. It will show that capital discipline, privacy led design and local economic fit can become a serious platform strategy.
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