Sotokanda S Bldg. 4F
5-2-1 Sotokanda
Chiyoda-ku
Tokyo 101-0021
Japan
Tel: +81 3 5829 5900
Fax: +81 3 5829 5919
Email: editor@japantoday.com
©2026 GPlusMedia Inc.
Tech giant Apple views movie theaters as allies in its fight to carve out a space for its platform in the competitive streaming sector, a top company executive told AFP.
The firm, which launched Apple TV+ in 2019 without any third-party content, has won over critics in recent years, and is so far the only streaming platform to win the best picture Oscar, with “CODA” in 2022.
It also shook up the box office with “F1: The Movie,” the high-octane motor racing drama starring Brad Pitt, which grossed $634.1 million worldwide and earned the company another Academy Award this year, this time for best sound.
After years of wariness between movie theaters and streaming services, Eddy Cue, the company’s senior vice president of services and health, said Apple is committed to producing films for both platforms, allowing them to play out their theatrical runs based on audience demand rather than adhering to rigid release windows.
“If a movie like ‘F1’ was on theatrical longer than 45 days (it was) because people wanted to watch it theatrically, they wanted to watch it in an IMAX theater,” he told AFP. “Theatrical is a great experience, it’s here to stay, and I think it’s growing.”
While viewers might initially want to see a blockbuster on a big screen, they love the chance to rewatch it when it turns up on the streaming service, now rebranded as Apple TV.
Cinema and streaming are “very complementary. I think they can both work together,” Cue said.
The company, headquartered in California, is gearing up to produce a sequel to “F1,” with Cue saying the plot and script are currently in development.
It “was the biggest sports movie of all time. It was Brad Pitt’s biggest movie of all time, and I do think that people want to see another one,” he said.
Join us for an unforgettable evening of networking, aloha-inspired live music by SHEN and free flowing drinks and buffet at TWO ROOMS NIHOMBASHI. July 2 (Thurs), 7pm to 9:30pm.
Click Here
Join us for an unforgettable evening of networking, aloha-inspired live music by SHEN and free flowing drinks and buffet at TWO ROOMS NIHOMBASHI. July 2 (Thurs), 7pm to 9:30pm.
LIMITED TICKETS REMAINING. TICKET SALES CLOSE JULY 1.
Victims more likely.
Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.
Join us for an unforgettable evening of networking, aloha-inspired live music by SHEN and free flowing drinks and buffet at TWO ROOMS NIHOMBASHI. July 2 (Thurs), 7pm to 9:30pm.
Click Here
Join us for an unforgettable evening of networking, aloha-inspired live music by SHEN and free flowing drinks and buffet at TWO ROOMS NIHOMBASHI. July 2 (Thurs), 7pm to 9:30pm.
LIMITED TICKETS REMAINING. TICKET SALES CLOSE JULY 1.
A mix of what's trending on our other sites
GaijinPot Blog
GaijinPot Blog
GaijinPot Blog
GaijinPot Blog
Savvy Tokyo
GaijinPot Travel
GaijinPot Travel
Savvy Tokyo
Savvy Tokyo
GaijinPot Blog
Savvy Tokyo
GaijinPot Blog
Leave a Reply