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From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer to cross the AI threshold”.
June 24 2026
Meta has announced a series of new updates, creating a complete end-to-end AI-powered ad ecosystem.
Announced at Cannes Lions 2026, Meta is introducing an end-to-end creative solution for AI-enabled ad creation, unified creator partnership tools, and several AI-enabled experiences.
The announcement comes as Meta claims the use of AI in ad ranking and delivery has delivered results and that automation is now “crossing the threshold for ads creative, allowing marketers to generate more creative faster and freeing up creatives to focus on storytelling and designing for maximum impact.”
End-to-end creative solution
Meta’s new end-to-end creative solution is fit with brand-aware creative generation tools and includes a dedicated shared space for creative and media teams navigating creative strategy and optimisation.
The tool allows brands to see what ads are performing, generate new ones based, and test them to ensure creative is “backed by real performance, not guesswork”.
The creative solution is fit to learn a brand’s identity and tone from existing ads and incorporate this into new creative and is built with agency integrations.
WPP has been announced as the first ad partner to pilot Meta’s creative solution which will eventually be integrated directly into its agentic marketing platform, WPP Open so agencies can generate and scale creative for their clients.
Meta says it is currently testing these new capabilities, with plans to roll out more broadly in the coming months.
Features in Meta’s Ads Manager are also getting generative AI updates, such as enhanced text generation tools for text that appears directly in image creative, language translations, and a built-in creative approval workflow for advertisers to get feedback and alignment. 
Creator partnership updates
Meta has also announced its new ‘Meta Creator Marketing Hub’ bringing its two creator marketing surfaces, Creator Marketplace and Partnership Ads Hub, together.
Launching later this year, the single surface aims to make it easier for marketers to more from discovering creators to finding content related to their brand and activating it as a partnership ad.
Creator Marketplace, which currently includes more than 5 million Instagram creators, is being expanded to include Facebook creators. Brands will not be able to discover and connect with creators across both platforms in a single destination. 
Meta is also working to enhance creator content discovery in its Partnership Ads Hub by surfacing content a business doesn’t already work with, including product-tagged and user-generated posts and adding the ability to filter by content that has product tags.
Updates to the Hub will also see new pre-permissioned content from creators who’ve opted in to have their content run as an ad and new paid performance insights. 
The next chapter of AI advertising
Meta says the new updates, as well as the continued development of its Meta Business Agent Platform which allows businesses to plug in their existing systems to build, customise, and deploy agents at scale, signify “the next chapter of AI and advertising together”.
In a statement, Meta said: “Every creative insight trains the next campaign. Every creator partnership fuels the next ad. And every AI conversation sharpens the next recommendation.
“With these new updates, we’re accelerating our ecosystem and giving marketers, advertisers, and agencies a platform that compounds performance.”
This story first appeared on Performance Marketing World.
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