You are logged in
Loading…
You don’t have any Active Subscription.
Subscribed with another email? Logout and Login with that one.
Your active subscription(s)
Account subscription benefits alongside Premium Stories, Editorials, Opinions and more. Unlock these with Subscription
Products you’ve access to
Additional Subscription Benefits
Account Settings
Need help with your subscription?
June 15, 2026e-Paper
The View From India Looking at World Affairs from the Indian perspective.
First Day First Show News and reviews from the world of cinema and streaming.
Today's Cache Your download of the top 5 technology stories of the day.
Science For All The weekly newsletter from science writers takes the jargon out of science and puts the fun in!
Data Point Decoding the headlines with facts, figures, and numbers
THEdge At the cutting edge of education and careers
Health Matters Ramya Kannan writes to you on getting to good health, and staying there
Gender Agenda Stories from beyond the binary.
The Hindu On Books Books of the week, reviews, excerpts, new titles and features.
June 15, 2026e-Paper
Updated – December 02, 2021 04:25 pm IST
LinkedIn logo.
LinkedIn on Thursday announced the availability of the professional networking platform in Hindi – the first Indian regional language on LinkedIn, to support over 600 million Hindi speakers worldwide. With 82 million members, India is the second largest market for LinkedIn.
Starting today, as part of the Phase 1 roll-out of LinkedIn in Hindi, members will be able to access their feed, profile, jobs, messaging, and create content in Hindi on desktop, and on their Android and iOS phones, the company said in a statement.
It added that as the next step, LinkedIn will work towards widening the range of job opportunities available for Hindi speaking professionals across industries, including more banking, and government jobs. The platform will also continue to add more Hindi publishers and creators in the coming weeks to boost member engagement and conversations in Hindi.
(Sign up to our Technology newsletter, Today's Cache, for insights on emerging themes at the intersection of technology, business and policy. Click here to subscribe for free.)
“With the launch of Hindi, now more members and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they feel comfortable in…We have witnessed high engagement and member growth in the last year, and it is at this exciting inflection point that we are strengthening our vision to create economic opportunity for ‘every’ member of the workforce, and taking down language barriers for Hindi speakers across the world,” Ashutosh Gupta, India Country Manager, LinkedIn said.
With the launch of Hindi, LinkedIn now supports 25 languages globally, he added.India is a core market for growth at LinkedIn and the second largest market in terms of members after the US, accounting for 82 million members as part of a global community of 800 million members. India’s member base has grown by 20+ million in the past three years (15% year-over-year growth) and it has witnessed a spike in engagement and conversations on the platform since the pandemic, the company said.
Smartphone users will need to select Hindi as their preferred device language under phone settings to view the LinkedIn mobile application in Hindi. For members who are already using Hindi as their preferred language on their smartphones, the LinkedIn experience will automatically be available in Hindi. On desktop, members will need to click on the ‘Me’ icon at the top of their LinkedIn homepage and select ‘Settings and Privacy’. Members then need to click on ‘Account Preferences’ on the left, select ‘Site Preferences’, click ‘Change’ next to ‘Language’, and select ‘Hindi’ from the drop down list.
Once selected, the user interface and platform experience, including the navigation bar, will be displayed in Hindi.
User-generated content, such as posts on a member’s home feed, will be displayed in the language that they were originally created in. However, for members whose primary language selection is set to Hindi, clicking on ‘See Translation’ option will display Hindi translations of the respective posts. If members are not already using a Hindi keyboard, to create Hindi content on LinkedIn, they will need to switch their keyboard input language to Hindi, or add the Hindi keyboard on their desktop or smartphone, LinkedIn said.
Further, to display their existing profile in Hindi, members will need to create a secondary language profile in the same language as their existing profile. This will prompt them to choose a preferred language for their existing profile from a drop down list of 25 languages, which now includes Hindi.
Separately, apna.co, another professional networking platform, on Thursday said more than 57% of its users prefer a vernacular language to search for opportunities and build their professional networks. Launched in 2019, apna’s app is presently available in 10 languages apart from English, including Hindi, Kannada, Bengali, Assamese, Gujarati, Malayalam, Marathi, Oriya, Tamil, and Telugu.“The vernacular language interface is driving a higher engagement on the platform. The data collected over the last year also reveals that after English, Hindi is the most popular language followed by Kannada and Tamil,” it said in a statement.
The company added that users in Tier-II cities are more likely to choose a vernacular language to enable their job search and professional networking. Cities including Jaipur, Jodhpur, Ahmedabad, Jabalpur, Bhilai have the highest percentage of regional language users on apna.co.
“The comfort and familiarity of interacting in their first language builds confidence and enables our users to find hyperlocal opportunities with ease. We are certain that the trend of using vernacular languages will strengthen as we expand to more cities in India,” Manas Singh, Chief Business Officer, apna.co said.
In the last 12 months, apna.co has enabled more than 7.2 crore interviews and 6 crore+ professional conversations in a regional language, it added.
Published – December 02, 2021 12:05 pm IST
technology (general) / internet / social networking / business (general)
Copyright© 2026, THG PUBLISHING PVT LTD. or its affiliated companies. All rights reserved.
BACK TO TOP
Terms & conditions | Institutional Subscriber
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.
Leave a Reply