MEDIANAMA
Technology and policy in India
India’s largest streaming platform, JioHotstar, is recruiting more than 75 employees for AI-focused roles as it builds a new division dedicated to generative AI and machine learning. According to the Variety, the company is seeking engineers, researchers, designers and product specialists as it expands its use of AI in content creation, personalization and audience engagement.
The hiring drive follows a series of AI-related appointments and investments by JioStar, the media company that operates JioHotstar. Earlier this year, the company appointed Stephan Bugaj, a former executive at Genvid Entertainment, Pixar and Telltale Games, as Senior Vice President for Generative AI Content and Technology. His mandate includes developing AI-assisted content pipelines, interactive storytelling formats and new entertainment experiences.
New AI unit focuses on entertainment applications: The team will develop AI products for entertainment. Areas of work include content discovery, recommendation systems, conversational interfaces, audience interaction tools and generative media technologies.
Several of the open roles are based in Bengaluru and involve developing large language model applications, machine-learning systems and AI-powered user experiences. The company is also hiring for AI research, product management and design roles.
Part of a broader AI push: The hiring initiative comes as JioStar expands its use of AI across its media businesses. Reliance Industries’ FY26 annual report states that the company plans to integrate AI into content creation, recommendation systems, personalization, localization and audience engagement. It has also introduced conversational content discovery features and is testing AI-assisted production workflows. JioHotstar reported an average of 451 million monthly active users in FY26.
Earlier this year, JioHotstar hired senior executives from Google, Flipkart, CRED and ShareChat for roles related to discovery, personalization, advertising technology and viewer experience. Several of them have experience working on recommendation systems, search products and generative AI applications.
Previous AI content experiments: In 2025, the platform released Mahabharat: Ek Dharmayudh, an AI-powered series that used AI-generated visuals and production techniques to present the Indian epic in a short-form format.
The company cites the project as an example of AI integration in content production. However, some viewers have criticized the use of AI to adapt culturally significant stories.
Read more:
For You
Zee Entertainment reported strong digital momentum in FY26, with ZEE5 achieving breakeven and operational profitability. The company is also expanding into VFX, music, gaming, live experiences, and micro-drama content through strategic investments and partnerships.
Google is rolling out a fake call detection feature for Android that helps identify AI-powered impersonation scams by verifying whether calls from saved contacts actually originate from their devices.
MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.
© 2024 Mixed Bag Media Pvt. Ltd.
source
Technology and policy in India
India’s largest streaming platform, JioHotstar, is recruiting more than 75 employees for AI-focused roles as it builds a new division dedicated to generative AI and machine learning. According to the Variety, the company is seeking engineers, researchers, designers and product specialists as it expands its use of AI in content creation, personalization and audience engagement.
The hiring drive follows a series of AI-related appointments and investments by JioStar, the media company that operates JioHotstar. Earlier this year, the company appointed Stephan Bugaj, a former executive at Genvid Entertainment, Pixar and Telltale Games, as Senior Vice President for Generative AI Content and Technology. His mandate includes developing AI-assisted content pipelines, interactive storytelling formats and new entertainment experiences.
New AI unit focuses on entertainment applications: The team will develop AI products for entertainment. Areas of work include content discovery, recommendation systems, conversational interfaces, audience interaction tools and generative media technologies.
Several of the open roles are based in Bengaluru and involve developing large language model applications, machine-learning systems and AI-powered user experiences. The company is also hiring for AI research, product management and design roles.
Part of a broader AI push: The hiring initiative comes as JioStar expands its use of AI across its media businesses. Reliance Industries’ FY26 annual report states that the company plans to integrate AI into content creation, recommendation systems, personalization, localization and audience engagement. It has also introduced conversational content discovery features and is testing AI-assisted production workflows. JioHotstar reported an average of 451 million monthly active users in FY26.
Earlier this year, JioHotstar hired senior executives from Google, Flipkart, CRED and ShareChat for roles related to discovery, personalization, advertising technology and viewer experience. Several of them have experience working on recommendation systems, search products and generative AI applications.
Previous AI content experiments: In 2025, the platform released Mahabharat: Ek Dharmayudh, an AI-powered series that used AI-generated visuals and production techniques to present the Indian epic in a short-form format.
The company cites the project as an example of AI integration in content production. However, some viewers have criticized the use of AI to adapt culturally significant stories.
Read more:
For You
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Zee Entertainment reported strong digital momentum in FY26, with ZEE5 achieving breakeven and operational profitability. The company is also expanding into VFX, music, gaming, live experiences, and micro-drama content through strategic investments and partnerships.
Google is rolling out a fake call detection feature for Android that helps identify AI-powered impersonation scams by verifying whether calls from saved contacts actually originate from their devices.
MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.
© 2024 Mixed Bag Media Pvt. Ltd.
source
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