Indonesia – Green SM, the electric ride-hailing and taxi platform, has rolled out a new version of its app in Indonesia, introducing AI-powered personalisation and a redesigned “Liquid Glass” interface as part of its push toward a unified platform experience across markets.
The update introduces an AI-driven system that adjusts in real time based on user behaviour. The app’s homepage now prioritises services according to factors such as usage patterns, time of day, and location, with the aim of surfacing relevant options more quickly. The system also learns from historical preferences to refine recommendations for future trips.
Alongside the backend changes, the app has been redesigned with a new “Liquid Glass” interface, which brings a more fluid visual style and simplified navigation. Green SM said the refreshed design is intended to make booking and payment flows more straightforward, reducing the steps required to complete a ride.
The new version is available from April 22 via the App Store and Google Play, with both the updated and previous versions running in parallel during a transition period. Support for the earlier version will end on May 31.
To support adoption, Green SM is offering time-limited promotions tied to the rollout. These include a 15% discount package (up to IDR 50,000) across 30 rides for seven days, as well as an 18% discount (up to IDR 50,000) for selected users on up to five rides between April 22 and April 28.
Deny Tjia, Managing Director of Green SM Indonesia, said, “This is not simply an app update; it represents a step toward building a mobility system that can operate seamlessly across cities and countries. By connecting our markets through a unified system, Green SM is creating the foundation to deliver a consistent standard of experience at scale. This is how we extend not only our services but also our model of green mobility.”
The Green SM app operates as part of a broader multi-market platform covering Indonesia, Vietnam, Laos, and the Philippines, allowing users to access services under a single account. The company said it continues to expand its offerings in line with its platform roadmap.
© 2026 MARKETECH APAC. All rights reserved.
Leave a Reply