Schematic, a startup that aims to simplify pricing and packaging for software and AI companies, has raised $6.5 million in seed funding, it tells Crunchbase News exclusively.
S3 Ventures led the financing, which included participation from MHS, Active Capital, NextView Ventures and Ritual. It brings Boulder, Colorado-based Schematic’s total funding since its 2023 inception to $12 million.
Schematic builds entitlements and enforcement infrastructure for SaaS and AI companies. Put more simply, it serves as a digital gatekeeper for software and AI companies. For example, if a company’s sales team wants to give a major client a special discount or extra storage, they have to ask an engineer to go in and “move the walls.” The process can be slow, expensive and tedious.
That’s where Schematic comes in. It essentially acts like a universal remote control for a company’s features.
Instead of burying those rules in the code, a company can plug Schematic into its product. Then, if it, for example, wants to launch a new “AI Tier” or change how many users a client can have, a person in marketing or sales can flip a switch in a simple dashboard.
“When a software company sells you a plan, something inside their product has to enforce what you can do and access based on what you paid for,” said CEO and co-founder Fynn Glover. “Most companies build that enforcement infra themselves, often badly, and it becomes the thing that slows down every future monetization change. Schematic is the infrastructure that handles it, so engineering doesn’t have to.”
In addition to the fundraise, Schematic is also announcing that payment giant Stripe has tapped it “to solve entitlements as a first-class primitive: decoupled from code, enforced at runtime, on top of Stripe Billing.”
Schematic will be launching its new Stripe app publicly on stage next week at Stripe Sessions.
Systems like Stripe currently handle the money, sending invoices and charging credit cards. But Stripe doesn’t actually sit inside the app to block or allow a user from clicking a button. Schematic claims it will now serve as the “muscle” that actually enforces the rules that a platform like Stripe sets.
By using Schematic, Glover said that companies like Plotly went from taking weeks to change their pricing to just 10 minutes. The startup’s other customers include Automox, Florence and Sema4.ai.
AI has made entitlements an emergent crisis, in Glover’s view.
“Neither underlying costs nor customer value are predictable, and both accrue at runtime,” he told Crunchbase News. “This is why we describe what we’re building as runtime monetization infrastructure: Value is now accruing nondeterministically at runtime, and as a result, pricing and packaging have to be enforced at runtime. A shadow enforcement system catching webhooks from a billing platform cannot support this inflection.”
Charlie Plauche, general partner at S3 Ventures, said his firm was drawn to invest in Schematic for a few reasons.
“As operators and through our portfolio companies, we’ve seen firsthand how often pricing changes get delayed or deprioritized because entitlement logic is buried in application code. On top of that, AI is accelerating a structural shift away from seat-based pricing; hybrid and consumption-based models now represent 38% of SaaS companies and that number is rising as companies hone their AI pricing strategies, putting real pressure on legacy monetization architectures,” he wrote via email. “Finally, Fynn, Ben, and Gio have worked together for nearly a decade, and each of them encountered this specific problem while running pricing and packaging at growth-stage SaaS companies.”
Fintech startups have benefited from increased investment in recent quarters. Total global funding to VC-backed financial technology startups totaled $53.8 billion in 2025, per Crunchbase data. That’s a more than 29% increase from 2024’s total of $41.6 billion raised.
Illustration: Dom Guzman
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