Subscribe Now
For Broadcasting, OTT, Technology, Media & Entertainment Industry Latest News & updates
New Delhi, 22-June -2026, By IBW Team
With dengue continuing to remain a major public health concern across the country, ALL OUT has joined hands with OMD India and India Today Group to launch ‘Saath Ladenge Dengue Se’, a nationwide awareness initiative aimed at educating citizens about dengue prevention and encouraging collective action against the disease.
According to an India Today Group press release, the campaign seeks to address gaps in public awareness around dengue by providing reliable information, expert insights, and practical guidance on prevention. The initiative was unveiled with its first expert-led discussion featuring healthcare professionals, government representatives, and policymakers who discussed the realities of dengue, common misconceptions surrounding the disease, and measures that families and communities can adopt to protect themselves.
Over the coming weeks, the campaign will be rolled out across the India Today Group network through a range of content formats, including doctor-led explainers, short awareness videos, influencer collaborations, podcasts, and special programming. The content will be featured across platforms such as Aaj Tak, India Today TV, Good News Today, The Lallantop, and various digital channels, reaching audiences across the country.
Medical experts, public health specialists, and frontline healthcare practitioners will be part of the initiative, sharing information on early symptoms of dengue, risk factors, prevention strategies, and the importance of community preparedness. The campaign aims to make health information more accessible and actionable for households during the dengue season.
Speaking about the initiative, Gaurav Verma, COO of Aaj Tak, said that large-scale public awareness campaigns have the ability to create meaningful behavioural change when trusted information reaches people at the right time. He noted that the partnership with ALL OUT is focused on driving awareness, encouraging preventive action, and empowering citizens to safeguard themselves and their families from dengue.
Highlighting the growing challenge posed by the disease, Ratanjit Das, Managing Director and CEO of Brillon Consumer Products Pvt. Ltd., said India accounts for nearly one-third of the global dengue burden. He pointed out that a significant section of the population remains unaware of how dengue spreads, its potential health consequences, and the preventive measures available. According to him, while dengue is preventable, tackling the issue requires collective efforts from households, communities, organisations, and institutions. Through the ‘Saath Ladenge Dengue Se’ initiative, ALL OUT aims to bring together multiple stakeholders on a common platform to strengthen awareness and encourage action.
Anisha Iyer, CEO of OMD India, said the campaign demonstrates how media can play a role beyond simply informing audiences. By leveraging the reach and credibility of trusted media platforms, the initiative seeks to transform awareness into participation and motivate communities to adopt simple but effective dengue prevention measures.
As dengue cases continue to pose challenges in several parts of the country, the campaign aims to foster greater public understanding of the disease and encourage proactive steps that can help reduce its impact. Through expert-driven content and widespread outreach, ‘Saath Ladenge Dengue Se’ hopes to create a stronger, more informed response to one of India’s most persistent seasonal health threats.
Your email address will not be published. Required fields are marked *
SatCab symposium organized by Aavishkar Media Group is an annual event. It’s a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.
BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.
Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.
Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.
Subscribe Now
For Broadcasting, OTT, Technology, Media & Entertainment Industry Latest News & updates
“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”
“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”
“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”
“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”
Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!
currently on a sabbatical for a couple of weeks before he starts independent law practice in corporate law, taxation, and media law later this summer.
President- All India Aavishkar Dish Antenna Sangh
Chairman- Aavishkar Media Group
Editor in Chief- Aavishkar Publications
Copyright © 2020 | Powered By Indian Broadcasting World
Design By Aavishkar Media IT Team
Leave a Reply