Each week, our analysts track the developments reshaping organic visibility and AI discovery. Brands building search programs can partner with vetted SEO agencies for strategic implementation.Google’s March core update data showed aggregators losing search visibility while brand and government sites gained ground, confirming a clear preference for first-party sources.Google also resolved a year-long Search Console data error, introduced five citation...

For years, AI assistants have mostly lived in chat windows. You ask a question, they answer it, and the interaction ends there. Google appears ready to push that idea much further with Gemini Spark, a new AI agent that is now rolling out to all Google AI Ultra subscribers in the U.S. So, instead of opening multiple apps and manually...