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By David Prior | Jul 3, 2026 | Economy & Business, Featured, News & Analysis
Shares of Apple (NASDAQ: AAPL) climbed Thursday after reports emerged that the company is preparing a significant new product lineup for the first half of 2027.
According to Nikkei Asia, Apple is planning to launch at least five new iPhone models, including a foldable, premium-priced device to be called the “iPhone Ultra.”
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The company has reportedly raised its production goal for its new foldable phones to 10 million units, up from a prior target of approximately 8 million.
Market intelligence firm IDC suggests the iPhone Ultra could carry a price tag of roughly $2,500, with configurations featuring increased storage potentially reaching as high as $3,000.
A device at that price point would represent a significant step upmarket for Apple, positioning the iPhone Ultra well above any handset the company has previously brought to consumers.
Apple is also reportedly seeking more favorable terms on memory chip procurement, according to Bloomberg, by attempting to source components from Chinese chipmakers ChangXin Memory Technologies and Yangtze Memory Technologies.
The move comes after Apple was forced to raise prices on Macs and iPads to offset rising costs for memory and other key components used in its hardware lineup.
Broadening its production network could help Apple ease supply constraints that have weighed on its ability to meet demand across multiple product categories.
Securing lower-cost memory chips would also have a direct positive impact on Apple’s profit margins, which have faced pressure from elevated input costs across the supply chain.
Investors responded positively to the combination of news, viewing the expanded iPhone roadmap and the chip diversification effort as meaningful steps toward sustaining Apple’s growth trajectory and protecting its bottom line.
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David Prior is a senior reporter at the Foreign Policy Journal, covering everything from current affairs and global politics to stock market news and analysis.
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