Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 11 of 2026 (March 14–20), offering detailed insights into channel availability and distribution across Hindi and English news genres in India.
The report evaluates OTS, a key metric that measures the percentage of TV households where a channel is available, factoring in distribution across platforms. The findings provide a comprehensive view of market reach and accessibility, enabling broadcasters and advertisers to assess network strength and expansion opportunities.
In the Hindi news segment, Times Now Navbharat led with an OTS of 98.47%, followed by Aaj Tak at 97.25% and ABP News at 96.28%. Other prominent players included Good News Today with 94.29% and India TV at 92.78%, reflecting widespread distribution across television households.
In the English news category, Republic TV topped the chart with an OTS of 88.62%, followed by CNN-News18 at 76.97% and India Today at 70.60%. Mirror Now and Times Now recorded OTS levels of 64.43% and 62.04% respectively.
The report underscores Chrome DM’s continued focus on analysing channel distribution and accessibility through OTS metrics. By mapping real market presence, the data serves as a valuable tool for broadcasters, advertisers, and media planners to refine distribution strategies and identify growth opportunities in an increasingly competitive news landscape.
OTS refers to the percentage of connectivity or availability of a channel across TV households, factoring in package uptake across all reported distribution platforms in India.
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