Production Editor
Embedded Computing Design
July 01, 2026
News
Renesas Electronics Corporation announced that a Renesas subsidiary has acquired software developer Pictorus, based in Oakland, California. Pictorus gives Renesas a cloud‑based behavioral modeling platform that delivers a connected platform for model-based system design.
Chris Sullivan, Founder and CEO of Pictorus, said, “We started Pictorus because embedded firmware development still asks engineers to bridge too many gaps between hardware, software, simulation, and deployment. Engineers deserve something more modern and cohesive. What excites us most about joining Renesas is how strongly that vision aligns with the direction of the Renesas 365 platform. Renesas is uniquely positioned to connect hardware, software, and development workflows at a massive scale, and we’re excited to help build that future together.”
Renesas’ Renesas 365 will benefit by the gain of Pictorus. Renesas 365 combines electronics system development from discovery to development and lifecycle management. Designers can visually design, express, and simulate system behavior and intent, speeding up the application development cycle.
“Incorporating Pictorus’ capabilities advances system design on Renesas 365 by combining current architectural modeling capabilities with behavioral modeling and simulation,” said Leigh Gawne, Renesas’ Vice President of R&D and Digital Industries, Software & Digitalization. “In addition, Pictorus’ technology will drive a further left shift through rapid virtual prototyping and code generation, accelerating exploration and evaluation, enabling faster, more optimal device selections,” he added.
For more information, visit renesas.com.
Chad Cox is the Production Editor at Embedded Computing Design. His responsibilities are centered around content creation, writing and editing, and article research and development. Chad covers industry news and events and is known to interact with various industrial leaders via on-premise visits and online interviews. He is responsible for the digital footprint and dissemination of news via social media posts, advertising creation and the production of newsletters including the Embedded Computing Design’s Daily.
He is well versed in many facets of industrial computing including Edge AI, IoT, Processing, Security, Open Source, and more.
Chad graduated from the University of Cincinnati with a B.A. in Cultural and Analytical Literature and holds a master’s in education.
More from Chad
July 02, 2026
July 01, 2026
June 25, 2026
June 18, 2026
June 18, 2026
June 25, 2026
June 01, 2026
May 28, 2026
May 27, 2026
May 26, 2026
April 3, 2026
February 24, 2026
February 23, 2026
December 10, 2025
November 21, 2025
June 29, 2026
June 24, 2026
June 08, 2026
June 04, 2026
May 28, 2026
July 1, 2026
July 01, 2026
June 25, 2026
June 16, 2026
June 15, 2026
Leave a Reply