by Señal News
[email protected]
@senalnews
@senalnews
@senalnews
MIPCOM CANNES, the world’s largest media and content market, announced the launch of the MIP AI Entertainment Forum, a major new international conference and marketplace that will place AI at the center of the global entertainment industry conversation during its 2026 edition.
As AI rapidly reshapes the global content business, the MIP AI Entertainment Forum will connect AI innovators with studios, streamers, producers, creators, brands, and IP owners as the industry rethinks the economics, workflows, and creative possibilities of television, film, creator-led media, microdramas, and vertical storytelling formats.
Among the first confirmed partners for the MIP AI Entertainment Forum are Versos AI as Headline Partner and Protege as Official Partner. In addition, the growing exhibition lineup already includes HappyClient, Lingopal.AI, LoglineAI, and Massif Network, with additional major international AI and entertainment companies expected to be announced in the coming months.
Lucy Smith, Director of MIPCOM CANNES expressed: “What we are seeing now with AI is not incremental evolution, it is a fundamental rewiring of how content will be created, financed, distributed and monetised globally over the next decade. MIPCOM CANNES 2026 will bring together the international entertainment community to engage with that transformation — not to theorise about it, but to build partnerships, strike deals and define what comes next.”
The forum will focus on three key areas where AI is already driving rapid commercial acceleration, innovation, and investment across the international media and content industry. These include the use of generative AI to power next-generation TV and film storytelling, new content formats, AI-powered creative tools, and emerging approaches to content development designed to accelerate creator-led and platform-native audiences.
The event will also explore the growing role of AI across the production pipeline, including AI-assisted production, metadata automation, dubbing, subtitling, localisation, operational efficiency, and virtual production.
Additionally, the forum will examine how companies are monetising content libraries and archives for AI training, improving discoverability and FAST ecosystems, enhancing audience monetisation strategies, managing rights intelligence, and developing AI-driven audience engagement solutions.
to Señal News Newsletter
Leave a Reply