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Dec 10, 2025
We’re expanding features like Preferred Sources to connect people to the web, and we’re updating our partnerships with news publications and creators for the AI era.
Google Search is launching new features to help people connect with preferred sources and explore the web. You can now customize Top Stories to see more from your favorite outlets. Also, a new feature highlights links from your news subscriptions in the Gemini app. Google is piloting a commercial partnership program with news publishers to explore how AI can help drive more engaged audiences.
- Google’s “Supporting the web with new features and partnerships” details updates for users and websites.
- “Preferred Sources” lets you customize Top Stories to see more from your favorite sites.
- Google will highlight links from your news subscriptions in Gemini app with AI Overviews.
- Inline links in AI Mode are increasing with contextual introductions to explain their value.
- Google is piloting an AI partnership program with news publishers to explore audience engagement.
Google is making Search better for everyone. They’re adding ways to see more news from websites you like. Google will also show links from your subscriptions easier and use AI to help you find cool stuff online. They’re even working with news companies to try out new AI tools.
Search and many of our products connect people to the web, sending billions of clicks per day and driving revenue for websites and creators of all sizes. It’s clear that the web and technology are evolving; people want information faster, they want more context to help them sort through it, and they’re looking for authentic connections with creators and sources they trust. Here’s a look at a few new features designed to help users and websites:
We’re launching new features to help people connect with the sources they value:
We’re also improving how we show links in our AI experiences, to help people explore the web:
Example of a contextual introduction in AI Mode for a search about vintage home decor on a budget.
One of the ways we make our products more helpful is through commercial partnerships, in which we pay for extended display rights and content delivery methods like APIs. In the last few years alone, we’ve partnered with over 3,000 publications, platforms and content providers in more than 50 countries and we continue to build on this work.
We’re now piloting a new commercial partnership program with a range of news publishers globally — including Der Spiegel, El País, Folha de S. Paulo, Infobae, Kompas, The Guardian, The Times of India, The Washington Examiner and The Washington Post, among others — to explore how AI can help drive more engaged audiences.
As part of this new AI pilot program, we’re working with publishers to experiment with new features in Google News. For example, we’re testing AI-powered article overviews on participating publications’ Google News pages to give people more context before they click through. And we’re experimenting with audio briefings for those who prefer listening. These features will include clear attribution and link to articles.
We’re also partnering with organizations like Estadão, Antara, Yonhap and The Associated Press to include real-time information to enhance results in the Gemini app.
As the way people consume information evolves, we’ll continue to improve our products for people around the world and engage with feedback from stakeholders across the ecosystem. We’re doing this work in collaboration with websites and creators of all sizes, from major news publishers to new and emerging voices.
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