DeepBrain AI, a company specializing in generative artificial intelligence (AI), is expanding the scope of AI human utilization in the broadcast media sector by introducing the AI reporter 'AION' in collaboration with TV Chosun. DeepBrain AI unveiled the AI reporter AION through TV Chosun's morning news program 'News Parade'.
Aion is utilized as a digital broadcast presenter who goes beyond simply reading news scripts to introduce AI technology and industry trends. It takes on the role of delivering the latest technology and industry news by appearing on the daily morning broadcast.
This case demonstrates that AI human technology is evolving to a new stage in the broadcast production environment. Until now, most AI anchors or announcers appearing on broadcasts have been based on real people. In contrast, Aion is differentiated by being a purely virtual character designed from the outset for the purpose of hosting broadcasts.
DeepBrain AI has already been providing AI anchor, AI reporter, and AI announcer solutions in cooperation with domestic and international broadcasters. It is expanding the scope of AI human application not only to news and current affairs programs but also to educational content and digital media.
In particular, the broadcasting industry is increasingly prioritizing content production efficiency to respond to rapidly changing news and industry trends. AI Human is garnering attention as a core technology supporting broadcasters' digital transformation, as it enables content production without the constraints of time and place.
DeepBrain AI plans to further expand the automation of broadcast content production by combining generative AI and AI agent technologies with AI humans.
The plan is to promote technological advancement so that AI can play the role of a practical production partner in various areas, such as news production, information delivery, and content curation.
Jang Se-young, CEO of DeepBrain AI, stated, “While the focus has previously been on creating AI humans based on real people, we are now evolving to the stage where non-existent virtual characters host broadcasts.” He added, “The case of the TV Chosun AI reporter is a meaningful example demonstrating that AI humans can establish themselves as a new production method in the broadcasting industry.” He further added, “We will continue to support broadcasters and media companies so that they can utilize AI to produce content more efficiently and provide new experiences to viewers.”
Meanwhile, DeepBrain AI is expanding its business scope by supplying AI human services to broadcasting, finance, education, and public sectors based on its AI human generation platform, 'AI Studios'.
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