The New East India Companies: How Tech Giants Are Colonizing the Global South for AI – Modern Diplomacy

Home Technology The New East India Companies: How Tech Giants Are Colonizing the Global South for AI – Modern Diplomacy
The New East India Companies: How Tech Giants Are Colonizing the Global South for AI – Modern Diplomacy

The 21st century is witnessing a growth of an imperial empire that is built on establishing control over datasets, computational power, and algorithmic sovereignty.
For decades, historian’s discussion about colonialism has revolved around large armies, territorial conquests and vast empires. Yet, they often fail to focus on the fact that one of the most powerful empires did not begin with soldiers – it emerged because of corporations. The British East India Company, in 1600 started its commercial activities in the sub-continent, initially as a trading merchandise seeking profit in foreign markets. Within the period of two centuries, it acquired its own military, expanded its territorial influence, and started acting as a ruling government that ultimately blurred the difference between private capitalist enterprises and sovereign national authority. More than two hundred years later, Artificial Intelligence (AI) is the latest incarnation of that colonial legacy. Unlike previous forms of colonialism of territory and resources, this control is primarily centered around data, algorithmic decision-making systems, and automated computation. Their territories are not like land, it is the dominance over data ecosystems; their currency is not raw materials, it is ‘data’, and their empires are not built on castles, but are gigantic ‘data-centers’. Instead of emancipation for the marginalized, this technology creates new forms of dependency known as ‘digital dependency’.  
The 21st century is witnessing a growth of an imperial empire that is built on establishing control over datasets, computational power, and algorithmic sovereignty. Where a few Chinese and American tech giants such as NVIDIA, Amazon Web Services, Google Cloud, and Microsoft Azure are controlling the digital markets through complete ownership of cloud platforms, chip production, and algorithmic intelligence. These hegemonic corporations act as imperial powers that perpetuate similar inequalities to traditional colonists, in which the global south risks becoming a resource for the tech giants. The comparison might seem like an exaggeration, but in reality AI colonialism follows similar patterns. Historically great economies were built on extraction; they extracted raw materials from peripheries, and then the industrial base at the center transformed into a worthy product, geopolitical influence, innovation, and wealth. Cotton flowed from subcontinent to Britain; rubber moved from southeast Asia to European countries, while minerals obtained from Africa were sent to imperial empires.
Today, the AI economy adopts an akin model where “data” is the vital material for digital functioning.  Millions of people from the south utilize these platforms; every search, GPS location, digital personal profile, and digital transaction becomes part of the data ecosystem that is required for its training, but their economic value is located elsewhere. It is particularly evident in African countries, where millions of people rely on these foreign platforms for information. Their data from search engines, digital databases, and social media, is then used to train the AI models, whilst the African community receives little economic benefit or no influence over how these technologies are deployed in their region. By controlling these giant data ecosystems, these tech conglomerates also gain leverage over their political, social, cultural, and economic affairs. Even though having a digital footprint is a sign of progress, when it is foreign owned or funded by external actors, it can be manipulated as imperialistic power that not only controls the data system, but also significantly affects the local traders and businesses.
Similar to east India companies, these tech corporations operate across national jurisdictions, shape economic trajectories and influence domestic governments to sustain their digital dominance. They shape information systems, and their regimes of truth. They decide which technology should be introduced in the market, at what cost, what conditions, and for whom. The east India company governed India not through military conquests but because the local leaders became dependent on the commercial and political networks controlled by the corporation. Their economic dependency paved the way for the east India company’s takeover. Today, the danger is not that the tech corporations will rule the state directly, rather it is the fear that the national governments will become so dependent that the exercises of their sovereign autonomy will be meaningless. AI colonialism is at the front, recreating the colonial dependency traps.
Another manifestation of ‘digital colonialism’ in the global south is the extraction of data through coercive bundles of consent forms. Most people from third-world countries click ‘accept all’ to install an app or to log into a website without reading its full contents. It is an illusion of ‘choice’ created by these companies, but in actuality, these people have no choice. If they ‘refuse’ to click they might lose their access to digital accounts, bank apps, or mobile services. Colonial powers used a similar tactic of ‘terra nullius’ ­to lay claim on foreign land and resources. The new digital ecosystems are now integrating modern forms of terra nullius to govern the global data and algorithmic infrastructures. In addition to controlling the databases, the new AI colonial world order exploits the cheap labor services of the global south to maximize their profits. During Venezuela’s economic crisis, the prime educated force was readily exploited as ‘cheap labor’ by the Silicon Valley. In exchange for survival income, they were exposed to precarious working conditions, pay-cuts, unstable contracts. This reflects that the AI colonialism is following the legacy of historical empires step-by-step; controlling foreign ecosystems, exploiting cheap labor, and profiting over their raw materials.
The digital hegemony in the global south extends beyond economical matrix; it is the struggle over political influence, power, and raw materials that will ultimately determine who will produce the knowledge, who controls the technology, and who profits off the wealth generated by AI ecosystems. Colonial history should not be merely viewed as the ancient past, but as a lesson to reject the ‘modern empires’. In order to do so, the global south must invest in indigenous technology companies, data systems and regulatory digital frameworks to protect the local’s data. Unless the global south acts collectively against AI colonialism, it may again serve as a colony supplying critical resources that enrich others whilst itself remains excluded from the global power centers. 
MD does not stand behind any specific agenda, narrative, or school of thought. We aim to expose all ideas, thinkers, and arguments to the light and see what remains valid and sound.
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