PUBLISHED : 19 Jun 2026 at 16:22
WRITER: Online Reporters
Marketing Oops! Summit 2026 opened to a packed house and a flurry of social media activity as AssetWise launched the event under the theme “Intelligence in Action”, held at the Queen Sirikit National Convention Centre.
The summit cemented its status as one of the year’s leading marketing, business and technology happenings, elevating itself this year from a conventional seminar into a full-scale experience platform designed to help marketers and business leaders turn knowledge, insight, technology and AI into real-world action.
The event brought together more than 70 leading speakers from Thailand and abroad across four stages and theatres, with over 45 sessions, drawing more than 2,422 attendees and coverage from 58 of Thailand’s leading media outlets tracking the latest direction in marketing, business, technology and AI.
Topics covered included consumer insights, agentic AI, physical AI and humanoids, creative trends, AI commerce, martech, and frameworks and strategies that organisations can put into practice immediately. The event also featured workshops, an exhibition zone, an AI Live Playground and the MOS Black Night.
This year’s summit welcomed AssetWise, a leading Thai property developer, as title sponsor for a second consecutive year, reflecting a long-term partnership aimed at establishing the event as a key platform connecting marketers, businesses, technology and real-world experience to deliver tangible results.
Key highlights of MOS 2026
Two main stages — The Intelligence Stage and The Action Stage — bringing together major visions, trends, real-world case studies and playbooks for modern marketers.
Two experience theatres — the AI Growth Engine Theatre and the AI Commerce & Consumer Theatre — designed to showcase real tools, live demonstrations and frameworks attendees could take away and apply.
Canva took to the Marketing Oops! Summit stage for the first time in Thailand, sharing insight on Gen Z and AI and demonstrating real-time AI-powered campaign creation.
A live debate titled “AI vs Human”, inspired by the programme Thok Mai Thiang, explored whether AI represents an opportunity or the end of human skill in the workplace.
Physical AI and humanoid of the future featured as a key trend, examining how AI is moving from the screen into the physical world.
The AI Live Playground offered a space to trial AI in real business contexts, spanning AI live commerce, AI content creation and AI-driven customer experience.
MOS Black Night closed the event with a night of networking, featuring a live performance by Krungthep Ratri and the announcement of the MOS 2026 Awards, voted for by attendees themselves.
Another key highlight was the inaugural MOS 2026 Awards, decided entirely by attendee vote across categories including Best Speaker, Best Session, Best Booth Design and Best Booth Experience.
Beyond the main stages and experience zones, this year’s event also featured workshops for modern marketers, an exhibition zone showcasing the year’s leading marketing solutions, and exclusive tools and access for all ticket holders, including a free three-month Canva Pro subscription and three months of on-demand access to session replays online.
The turnout of more than 2,422 attendees, alongside coverage from 58 of Thailand’s leading media outlets, underscored that Marketing Oops! Summit has become more than a seminar for marketers — it is now a platform watched closely by the business, marketing, media, technology and creative industries as they chart a new direction for competition in the age of AI.
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