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New Delhi: Dharampal Satyapal Group (DS Group) has announced plans to launch a new luxury hotel in partnership with Marriott International under the W Hotels brand in Delhi NCR.
The project, located near Indira Gandhi International Airport and close to Aerocity, will feature 200 rooms and is expected to open in the second half of 2027. The development involves an estimated investment of Rs 400 crore.
The hotel will mark the entry of the W Hotels brand into the Delhi NCR market and become the second W-branded property in India after Goa.
The development forms part of DS Group’s broader expansion plans in the hospitality sector. The company said it intends to increase its hotel portfolio and room inventory over the coming years, with investments focused on luxury and mid-scale properties across Tier I and Tier II cities.
Commenting on the project, Rajiv Kumar, Vice Chairman, DS Group, said, “The Indian hospitality sector is currently witnessing an unprecedented growth trajectory, fuelled by a robust surge in domestic travel and a significant demand-supply mismatch in the premium segment. With approximately 0.27 hotel keys per 1,000 people compared to the global average of 2.2, India’s hotel penetration rate is roughly one-tenth of the global standard.
Kumar added, “As marquee global players are rapidly expanding their footprints across the Indian landscape, New Delhi remains the indispensable gateway to the high value diplomatic and corporate echelons that ultimately establish a brand’s equity and authority in the subcontinent. The launch of Marriott International’s W Hotels brand reinforces our continued commitment to the hospitality business and marks a significant milestone in DS Group’s growth strategy, aligned with our long-term vision of providing unparalleled experiences to our guests.”
Nathan Andrews, Business Head, Hospitality, DS Group, said, “This project is a significant step for the DS Group as we expand our hospitality footprint with a target of 10–12 hotels by FY29. By bringing the iconic W Hotels brand to Delhi NCR, we are setting a new benchmark for design-led luxury, project in one of India’s most competitive markets. The Aerocity area continues to demonstrate exceptional demand and RevPAR growth, making it the ideal location for a globally recognised brand that combines unmatched connectivity with long-term value for Delhi NCR.”
Kiran Andicot, Senior Vice President, South Asia, Marriott International, said, “As Marriott International continues to expand our hospitality options in India to meet the evolving needs of both guests and owners, the signing of our first W Hotels in Delhi NCR is set to introduce a bold new expression of luxury to this dynamic, high-energy market.
We are delighted to collaborate with the Dharampal Satyapal Group, whose legacy of excellence and forward-looking approach to premium, experience-led hospitality aligns seamlessly with Marriott International’s commitment to delivering differentiated, high-quality hospitality experiences, grounded in strong partnerships and a shared vision for long-term value creation.”
DS Group currently operates six hospitality properties, including Namah Nainital, Namah Jim Corbett, Radisson Blu Guwahati, InterContinental Jaipur, Renaissance Bengaluru and Holiday Inn Express Kolkata.
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