EXCLUSIVE: Prime Video India’s upcoming reality series Alliance will launch worldwide on June 26.
The Hindi-language show will debut as the Amazon streamer’s first-ever original global daily series and will also mark Kunal Kemmu’s debut as a reality show host.
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Alliance is the first international adaptation of Talpa Studios’ Dutch format of the same name, created by John de Mol, and produced locally by Banijay Asia.
The game format show follows 16 contestants who enter the game as duos, but quickly discover that no alliance is permanent. The final player standing at the end is the winner.
“As a first-of-its-kind format for India, Alliance will combine strategy, shifting loyalties, and constantly evolving gameplay, creating a truly immersive experience that will keep our audiences engaged every single day from start to end,” said Nikhil Madhok, director and Head of Originals, Prime Video, India.
“We are delighted to partner with Banijay Asia, yet again to bring this globally successful format to India. The success we have seen with our unscripted slate, including The Traitors India and Two Much with Kajol and Twinkle, reflects the growing appetite for distinctive and unconventional reality content. We are confident that Alliance will continue this momentum and emerge as a compelling addition to the genre.”
Deepak Dhar, founder and Group CEO, Banijay Asia, said: “Given the name of the show, it feels appropriate to say we’re thrilled to be in Alliance with Prime Video on this one. What drew us to the format was its sheer scale. The games are ambitious, cinematic, and unlike anything we’ve attempted before, but spectacle alone doesn’t make a great format.
“What makes Alliance stand out is the constant interplay between strategy and performance. Contestants are pushed physically, mentally, and emotionally, with every challenge creating new opportunities and new setbacks.”
The show, announced earlier this year, is Prime Video’s latest original series, joining the likes of The Traitors India, Paatal Lok and The Family Man and original films such as The Mehta Boys, Maja Ma and Ammu.
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