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Marketers ship more visuals than ever in 2026, from daily social posts to product shots to short video ads across half a dozen channels.
The right AI tool turns a job that used to eat days of designer time into something you can finish over a coffee break.
The catch is that the market is crowded and most tools are good at one thing rather than everything.
This list covers seven image and video generators worth testing this year, with a clear look at what each one does well and what it actually costs.
We have kept the pricing current as of mid-2026, but plans change often, so check the official page before you commit. Now to the tools.
Getimg.ai pulls image generation, video and editing into a single workspace instead of making you hop between separate apps.
It auto-selects the right model for each task, so you skip the research and prompt tinkering that usually comes before a good result.
One subscription opens access to more than 33 leading models, including FLUX, Seedream, Google Veo, Sora and Kling.
That means you can compare outputs from several top engines without paying for several different tools.
The platform handles the full workflow in one place, covering generation, editing, upscaling, smart resizing and background removal.
It also keeps characters and styles consistent across dozens of assets, which matters when you need a campaign to look like one campaign.
Plans start at $10 a month for the Entry tier, or roughly $8 a month billed yearly, with 3,000 credits and access to 11 image and 9 video models.
Core is $30 per seat per month, Plus is $65 per seat per month, and Ultra is $175 per seat per month, with the higher tiers unlocking every model and more generations at once.
Midjourney is still the name to beat when raw image quality and style are what you care about most.
It produces some of the most polished, art-directed visuals of any generator, which makes it a fit for hero images and campaign concepts.
The trade-off is that it leans toward the creative rather than the practical, with no built-in editing suite and a learning curve with its prompt style.
It also struggles with readable text inside images, so it is the wrong pick for graphics that need words baked in.
For marketers, it earns its place at the top of the funnel where mood and polish drive the click. Think launch visuals, premium ad backdrops and brand imagery that needs to feel considered rather than templated.
There is no free trial as of 2026, so you pay from day one. Plans run $10 a month for Basic, $30 for Standard, $60 for Pro and $120 for Mega, with annual billing trimming roughly 20% off each tier.
Adobe Firefly is built for teams that need their output cleared for commercial use without second-guessing it.
It is trained on licensed and public-domain content, which gives marketers a cleaner footing for client and brand work.
It spans image generation, generative fill, vector art and video, and it connects straight into Photoshop and Express. You can also reach partner models from Google, OpenAI, Flux and others from inside the same Firefly interface.
Marketing teams already in the Adobe ecosystem get the most value here, since the credits flow across the apps they use daily.
Content Credentials also tag what was made with AI, which helps with disclosure and brand governance.
A free tier lets you test the basics before paying. Paid plans start at $9.99 a month for Standard with 2,000 generative credits and scale up to $199.99 a month for the Premium tier, with options in between for heavier use.
Canva is the all-rounder that most marketing teams already have open in a browser tab. Its Magic Studio bundles more than 20 AI tools directly into the same editor you use for everyday design work.
You get text-to-image through Dream Lab, Magic Write for copy, Magic Resize for reformatting one design into many and short text-to-video clips.
The Brand Kit then keeps colours, fonts and logos consistent across whatever the AI produces.
For lean teams without a dedicated designer, it covers a huge share of the day-to-day output. Social graphics, decks, one-pagers and quick video edits all live in one place that the whole team can actually use.
The free plan is genuinely useful for light work, with monthly caps on AI generations. Canva Pro costs about $14.99 a month, or closer to $10 a month billed yearly, and includes 500 AI credits along with the full premium asset library.
Runway is the tool to reach for when video is the actual deliverable rather than a nice extra. Its Gen-4 models turn a text prompt or a single starting image into coherent, cinematic clips that hold together across camera moves.
One subscription also routes you to outside models like Google Veo and Kling from a single dashboard, so it doubles as a multi-model hub.
Editing features such as Aleph let you change part of a shot after it is generated instead of starting the whole clip over.
For marketers, it suits short ads, social video and motion concepts that would be slow or costly to shoot.
Credits are consumed by clip length and model, so map your planned output to your plan before a big push.
A free tier hands you 125 one-time credits to judge the output quality for yourself. Standard starts at $15 a month, or about $12 a month billed yearly, with Pro and Unlimited tiers stacked above for higher volume.
Synthesia turns a written script into a finished video fronted by a realistic AI avatar. That makes it a natural fit for training, product explainers and personalised outreach where an on-screen presenter adds a sense of trust.
It supports more than 140 languages with one-click translation, so a single video can be adapted for many markets without a reshoot.
On higher tiers, you can also build a personal avatar of yourself or a colleague to keep a consistent face across content.
For marketing and enablement teams, the real win is the speed of updates rather than cinematic flair.
When a product detail changes, you edit the script and regenerate, instead of booking a studio and a presenter all over again.
A free plan lets you create short watermarked clips to see how it works. Starter is $29 a month, or $18 a month billed annually, and Creator is $89 a month, or $64 a month billed annually, with custom Enterprise pricing above that.
Ideogram solves the one problem that still trips up most image generators, which is rendering readable text inside an image.
That single strength makes it a strong fit for posters, ad creative, logos and social graphics that need words baked into the design.
Its Magic Prompt feature tightens your input automatically, and batch generation through CSV uploads speeds up high-volume jobs.
Each prompt returns several variations at once, so you walk away with options rather than a single take.
For performance marketers, that text accuracy cuts the back-and-forth of fixing garbled words in ad variants.
You can spin up dozens of on-message creatives and test which copy and layout actually convert.
The free tier gives you a daily prompt allowance, though those prompts are public. Paid plans start at around $8 a month for Basic and around $20 a month for Plus, with annual billing bringing the cost down further.
The best choice comes down to your main output and how much you want stitched into one place.
If you want images, video and editing under a single subscription, an all-in-one platform like Getimg.ai or Canva saves the most time, while specialists like Midjourney, Runway, Synthesia and Ideogram win on a single strength.
The smart move is to start on a free tier or an entry plan and run each candidate against a real campaign rather than a test prompt.
Keep the one that earns its place in your workflow and drop the rest before the next billing cycle.
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