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By Rachel Metz, Bloomberg
OpenAI plans to discontinue its Sora AI video generator six months after the high-profile launch of a standalone app for the service, as the company works to simplify its portfolio of artificial intelligence products.
The ChatGPT maker debuted the Sora app in late September with the promise of making it easier for users to generate and share realistic-looking artificial intelligence videos with each other in a quasi social network. The free app quickly rose to the top of Apple’s App Store, but has since fallen in the rankings.
The move coincides with a push by OpenAI to streamline its product lineup. The company is developing a desktop application to bring together its ChatGPT chatbot, coding tool and web browser, Bloomberg News has reported. Sora, like other AI video generators, was also a computationally intensive service.
“As we focus and compute demand grows, the Sora research team continues to focus on world simulation research to advance robotics that will help people solve real-world, physical tasks,” the OpenAI spokesperson said in a statement.
The Sora app was powered by a version of OpenAI’s video-making software of the same name. It allowed users to generate short clips in response to text prompts, see videos created by others and remix clips. Some raised concerns about the product’s potential to generate videos of real people and potentially spread misinformation.
In addition to doing away with the standalone app, OpenAI will also shutter the application programming interface that developers use for Sora.
“We’re saying goodbye to Sora,” OpenAI’s Sora account posted on social media Tuesday. “To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.”
The Wall Street Journal was first to report the news.
(Updated with more context throughout.)
More stories like this are available on bloomberg.com
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