h2c’s global AI benchmarking study is open for hotel groups to participate via interview or survey, with a deadline extended to 14 July 2026.
Photo by h2c GmbH
The conversation around AI in hospitality has moved beyond experimentation. Many hotel groups have already implemented AI-powered tools, while others are evaluating where AI can deliver the greatest impact.
To better understand what is happening in practice, h2c is conducting its global study “The AI Opportunity: Real Wins for Guests, Staff, and Operators.”
The study explores how hotel groups around the world are using AI and automation today, what results they are achieving, where challenges remain, and how priorities are evolving for the years ahead.
Since launching the research, we have already received valuable input from hotel chains across multiple regions. To allow even more organizations to contribute, the participation deadline has been extended until 14 July 2026.
Key topics include:
Participating hotel groups will receive early access to selected findings and contribute to one of the industry’s most comprehensive AI benchmarks.
Participation is open to hotel groups, chains, management companies, and representation companies operating three or more properties.
There are two ways to participate:
If your organization is currently exploring, implementing, or scaling AI initiatives, we would greatly value your perspective.
Survey deadline: 14 July 2026
Join the conversation and help shape the industry’s understanding of where AI is creating real value today—and where the biggest opportunities still lie ahead.
About h2c
Founded in 2001, h2c is a leading professional services provider to the global hospitality industry. The company specializes in empowering hotels and hospitality businesses to identify, implement, and manage the right technology solutions for their unique needs.
Backed by deep market expertise and regular market research projects that continuously track hospitality technology trends, h2c supports clients across every stage of digital transformation—from system specifications and RFP (Request for Proposal) processes to supplier-independent consulting and comprehensive project management.
h2c also offers Conttessa, a smart solution that automates static content updates across OTAs, metasearch sites, and direct channels—helping hoteliers save time, reduce errors, and ensure consistency.
Mission Statement:
h2c inspires success in hospitality commerce. We turn marketplace complexities into actionable strategies, ensuring our clients remain confidently in control.
For more information, please visit h2c.de
Director [email protected]
H2c inspires success in hospitality commerce. Our passion to translate marketplace complexities into actionable strategies shapes our relationships. The goal: clients are confidently in control.
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