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A software developer working at one of India’s major IT services firms—commonly referred to as WITCH (Wipro, Infosys, TCS, Cognizant and HCL)—has sparked debate online after highlighting a sudden shift in the company’s approach to artificial intelligence adoption.
In a viral Reddit post, the employee described how the organisation had recently been encouraging heavy use of AI tools to improve productivity. According to the post, management had been conducting multiple internal sessions pushing employees to use tools such as GitHub Copilot extensively, with the stated aim of accelerating product development and significantly boosting output.
“I am working in a WITCH company… they were pressuring and hosting multiple sessions on how to use GitHub Copilot (GHCP) more and more, asking us to use AI tools to increase productivity tenfold,” the user wrote.
However, the company’s stance appears to have shifted quickly following changes in how AI tools are priced. The developer said that after major AI platforms moved to credit-based pricing models—reportedly implemented from June 1—the messaging from leadership changed from widespread adoption to controlled usage.
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“Now they are indirectly asking to be ‘mindful’ to use which model, and saying to reduce opus usage,” the post noted, describing the shift as both “funny but infuriating.” The employee argued that the reversal reflected a lack of long-term planning, suggesting that companies adopted AI tools aggressively without fully anticipating the cost implications.
The post triggered a broader discussion online, with many users pointing to similar experiences across the industry. Several comments described the shift as a “reality check” for companies that embraced AI with the expectation of reducing costs and workforce requirements.
“Now is a reality check for companies that made people redundant with the hope that LLMs will save money,” one user said, while another added, “Earlier we were asked why your usage is low, now asking why your usage is high.”
Others noted that unrestricted usage of AI tools had led to excessive consumption, prompting companies to impose limits. “AI agents’ uncapped usage is being restricted,” one commenter observed, linking the shift to cost control measures.
The episode highlights a broader trend in the technology sector, where companies are moving from aggressive AI experimentation toward more measured, policy-driven adoption.
As pricing models evolve and real costs become clearer, organisations are increasingly balancing the push for productivity gains with the need to manage expenses and maintain control over usage.
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