WPP Media has emerged as India’s leading media group for new business in the first quarter of 2026, according to the latest COMvergence Q1 2026 India New Business Barometer. With total billings of $178.8M, the highest among all groups tracked in India during the period- WPP Media strengthened its position as the country’s most competitive and trusted media network.
Across the quarter, WPP Media recorded 11 wins (7 new wins + 4 retentions) in India. These wins were across diverse categories Automobile, FMCG, Hospitality, Pharma, Real Estate, reflecting the network’s integrated capabilities across sectors and its ability to offer solutions that go beyond conventional media planning and buying.
Notable client wins and retentions in India during Q1 2026 include Reckitt, JSW Motors, Jaguar-Land Rover, Godrej Properties, Nothing Technology, AirBnB, Red Bull, Valvoline, Agilus, Alkem Laboratories, Zee Bullet, and many more. These wins reflect the confidence that leading brands continue to place in WPP Media’s approach, one that combines data intelligence, technology, and creative thinking to deliver measurable business outcomes.
Equally notable is WPP Media’s retention performance in India, with a 74% retention rate and $179.0M in retained billings across 4 accounts. This combination of new business growth and robust retention underlines the enduring value WPP Media delivers, and signals the strength of its client relationships in a highly competitive market.
India performance remains consistent with WPP Media’s strong showing globally. According to the COMvergence Q1 2026 Global New Business Barometer, WPP Media topped the worldwide rankings with $1.5 billion in total new business billings, driven by major account wins including Jaguar Land Rover and Estée Lauder. Globally, WPP Media also accounted for $1.2 billion of the $1.8 billion awarded to bespoke, group-led media solutions, representing 25% of the $7 billion in total reviewed media spend. Among the agency brands, both Wavemaker and EssenceMediacom ranked #1 and #2 respectively globally for new business value.
Prasanth Kumar, CEO WPP Media South Asia, said “Being recognised as the leading media group for new business in India is a reflection of the trust our clients place in us and the strength of our integrated proposition. In an increasingly dynamic marketplace, brands are looking for partners who can connect creativity, media, data and technology to drive tangible business outcomes. What is particularly encouraging is that our growth story is being powered not only by new client partnerships, but also by the confidence of existing clients who continue to grow with us. As the industry evolves, our focus remains on building future-ready capabilities, investing in talent, and creating solutions that help brands unlock sustainable growth at scale.”
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