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Shutterstock (NYSE: SSTK) launched its AI Video Generator on April 15, 2026, a unified solution combining leading text- and image-to-video models with Shutterstock’s large licensed asset library.
The tool includes two free generations, integrates models from Google and Runway, and offers clear commercial licensing for scalable video creation.
AI-generated analysis. Not financial advice.
On the day this news was published, SSTK gained 1.02%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
SSTK gained 0.57% while peers were mixed: GETY +1.88%, ANGI +2.43%, CARS +2.12% versus KIND -1.05% and FVRR -1.18%, pointing to a stock-specific AI catalyst rather than a broad sector move.
AI-related announcements have produced mixed but slightly negative average moves of -1.02%, with some positive reactions but several sell-offs on otherwise constructive AI news.
Over recent AI-focused updates, Shutterstock has emphasized embedding its licensed content and datasets into generative AI workflows, from launching an app within ChatGPT to expanding multimodal training datasets and introducing AI services for model training and evaluation. These prior AI announcements generated mixed share reactions around -1.02% on average. Today’s AI Video Generator extends this strategy into text- and image-to-video creation, building on the same themes of rights-cleared content, model access, and commercial-ready outputs for enterprise users.
Past AI-tagged news for SSTK averaged a -1.02% move. Today’s modest +0.57% gain on the AI Video Generator fits within the usual, mixed response range.
AI-tagged history shows a progression from data licensing and AI services to embedding tools in platforms like ChatGPT and now extending into a unified AI Video Generator for commercial video creation.
This announcement extends Shutterstock’s AI strategy into video, unifying text- and image-to-video models with its licensed asset library to create commercial-ready outputs. It builds on prior AI initiatives around data licensing, model training, and workflow integrations. Investors may track how quickly customers adopt the AI Video Generator, usage beyond the initial 2 free generations, and how these tools reinforce Shutterstock’s positioning in enterprise-grade creative and AI services.
AI-generated analysis. Not financial advice.
An integrated creative system where premium content and AI converge to deliver high-quality, licensable outputs
One Solution for Commercial-Ready GenAI
“Our customers trust Shutterstock’s AI image tools to deliver usable results, and with this launch, we’re extending that trust to video with a new tool designed to deliver impact for all our customers,” said Paul Teall, Vice President of Marketplace Strategy at Shutterstock. “With two free generations included, customers can quickly experience the power of AI video generation in a solution built for commercial use.”
Access to Leading Models, Seamlessly Integrated
Featuring access to leading models from Google, Runway, and more, Shutterstock’s AI Video Generator unifies content, models, and licensing within a single platform, reducing fragmentation and empowering teams to ideate, produce, and deploy video content more efficiently across channels. Customers can start from a simple text prompt, animate a static image, evolve existing brand assets, or build on Shutterstock’s library of millions of creative assets, eliminating the need to start from scratch. This variety allows for rapid creation and testing, and with multiple licensing options, customers can confidently scale their video output.
Advancing a Unified, AI-Powered Ecosystem
This latest offering is part of Shutterstock’s growing evolution as a key partner for AI solutions and services across the full spectrum of AI innovation. Together with its broader investments in model training and evaluation, data licensing, and generative tools, the AI Video Generator represents the next step in translating this infrastructure and expertise into practical, enterprise-grade creative solutions.
To try Shutterstock’s new AI Video Generator visit shutterstock.com/ai-video-generator.
Shutterstock Data Licensing & AI Services
Shutterstock is an end-to-end AI model training partner that unifies data licensing, services, and long-term collaboration under a single provider—reducing operational complexity and helping teams bring higher-performing AI systems to market faster and with greater confidence. Shutterstock combines access to one of the world’s largest rights-cleared multimodal datasets with advanced data curation and custom training datasets to power high-performing, deployment-ready generative models. This licensable training data includes high-quality labeled and continuously updated multimodal content with clear data provenance to support AI compliance. Shutterstock leverages ML-assisted evaluation tools to provide model training, fine-tuning, alignment, evaluation, and retraining. Through human-in-the-loop workflows, expert creative feedback, and structured preference data, Shutterstock delivers aesthetic preference signals, benchmarking, and regression testing to drive continuous model improvement.
Learn more and start the conversation at shutterstock.com/data-licensing.
About Shutterstock
Shutterstock is in the business of turning ideas into impact. Powered by a global network of millions of creators and our cutting-edge technology, we provide businesses, creatives, and brand leaders with the essential, universal ingredients to make their work more effective. Shutterstock offers access to one of the world’s largest and most diverse collections of high-quality licensable assets, specialized training datasets, evaluation tools, and end-to-end strategic partnerships for the full model training lifecycle, as well as advertising and distribution solutions, exclusive editorial content, and full-service studio production—delivering unparalleled resources to fuel great work.
Discover our impact at www.shutterstock.com and connect with us on LinkedIn, Instagram, X, Facebook and YouTube.
View original content to download multimedia:https://www.prnewswire.com/news-releases/shutterstock-expands-commercial-ready-genai-solutions-with-ai-video-generator-302742501.html
SOURCE Shutterstock, Inc.
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