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Amazon MGM Studios unveiled the first slate of children’s programming developed through a new initiative centered on generative artificial intelligence, marking one of the clearest signs yet that major Hollywood studios are moving beyond experimentation and beginning to integrate A.I. into mainstream production pipelines.
The company said it had greenlit three animated projects developed under its GenAI Creators Fund, a program that finances filmmakers, digital creators and startups using artificial intelligence tools to accelerate content creation.
Among the first approved titles is “Punky Duck,” directed by Jorge Gutierrez, the filmmaker behind “The Book of Life.” Gutierrez described the pace of development as unlike anything he had experienced in traditional animation production, according to an AFP report.
“The best way I can describe it is, it’s like you have sex and then someone hands you the baby,” he said during the AI on the Lot Conference, where early footage from the projects was screened. “It’s pretty crazy,” the report quoted him.
Gutierrez said a process that would normally take nearly two years — developing and producing a pilot episode — was compressed into roughly two months.
Two additional projects, “Diana Music Hunters” from producer Albie Hecht and “Cupcake & Friends” from BuzzFeed Studios, were also approved on similarly accelerated timelines.
The announcements reflect a broader shift underway in Hollywood as studios search for ways to contain production costs while feeding an increasingly fragmented streaming ecosystem that demands constant volumes of content.
But the technology has also become one of the industry’s most divisive issues.
Writers, actors and artists have warned that AI could displace creative labor or allow studios to replicate performers and creators digitally without adequate protections or compensation. Concerns over artificial intelligence were central to Hollywood’s labor disputes in recent years and continue to shape negotiations between studios and unions.
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